Alex Pritchard

Alex joined the firm in 2003 and is a Director and Financial Adviser. He oversees the firms compliance, as well as giving financial advice specialising particularly in investments. As part of the board, Alex is involved with the discussions in relation to the future strategy of Applewood and has implemented many new systems and technologies over the years. Alex is working towards Chartered qualification and will eventually take over from David and Kay in running Applewood Independent in the future. 

Outside of work, Alex enjoys going to the gym, and karting regularly. He recently placed third in the fastest DMAX class in the 2018 Daytona 24 hour karting event, held once a year attracting teams from all over Europe. Alex races in the DMAX karting national championship which sees him regularly on the podium fighting for race wins all over the UK.

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