Alex Pritchard

Alex joined the firm in 2003 and is a Director and Financial Adviser. He oversees the firms compliance, as well as giving financial advice specialising particularly in investments. As part of the board, Alex is involved with the discussions in relation to the future strategy of Applewood and has implemented many new systems and technologies over the years. Alex is working towards Chartered qualification and will eventually take over from David and Kay in running Applewood Independent in the future. 

Outside of work, Alex enjoys karting regularly and races in the Daytona DMAX national championship which sees him regularly on the podium fighting for race wins all over the UK. In December 2018, Alex was crowned DMAX Heavy Heats Karting Champion in only his second season of competing and also won the Daytona DMAX International 24 hour race with 47 teams from all over Europe competing. The team of 5 won the race by 6 laps, also taking the fastest lap.

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