Applewood Independent

Leading independent financial adviser for South Cheshire and Staffordshire

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01270 626 555

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Investments

Investments

David Pritchard, our Managing Director, worked at director level for a large regional discretionary investment manager and has a wealth of experience in advising clients in investment areas. From ISAs, unit trusts and investments bonds etc we have an excellent and quantifiable track record of showing that we are able to help clients protect their investment in volatile times, whilst providing plenty of upside when markets do well. We provide a total return that out performs our benchmarks over the medium to longer period. We monitor our investment funds quarterly to see how well they perform against their individual sector averages to make sure our clients are getting the best possible returns for the level of risk that they are willing to take.

There is a huge difference in the performance of funds, even within the same sectors. We have thorough analysis systems which we use to help us review a new client's existing portfolio and to constantly monitor our own portfolios to ensure that our performance is maintained.

We make sure a client has the right investment portfolio to match their attitude to risk. We usually invest through a supermarket platform which, at either no or virtually no extra cost, offers a range of 50-60 difference fund managers and more than 1,000 individual funds. We do not believe in using just one fund manager and placing your investments under one roof, but go for the supermarket approach, which has a huge range of funds with either no cost or very low cost for switching funds at a later date. If we feel that one of the funds in our 'model portfolios' is underperforming, we notify our clients so that action can be taken to rid ourselves of underperforming fund managers.

We invest in a wide range of different asset classes by recommending our clients have some money in cash for rainy days, and look at investments in gilt & fixed interest funds, equity-based funds (both UK and overseas) and finally commercial property funds which invest predominantly in bricks and mortar. Each portfolio is designed to match the client's attitude to risk.

Changes in the exchange rate will affect the sterling value of your investment.